Artificial Intelligence is taking the world by storm. While some are concerned about the ‘existential threat’ posed by the technology, others are more optimistic.
Swiss cola maker Vivi Cola seems to fall into the second camp. In the year The player, founded in Switzerland in 1938, has turned to artificial intelligence to design its latest offering: the Vivi Nova.
The idea to use AI in beverage development came after playing with OpenAI’s chatbot ChatGPT, a natural language processing tool that creates ‘human-like’ conversational exchanges.
‘Caught by the AI fever’, the Vivi Cola team proved that they were able to develop a low sugar, vegan soda product with health benefits in just two days using AI tools.
It involves asking ChatGPT to develop a vegan recipe using ingredients with known health benefits. The solution consists of water, lime juice, hakap berry juice, ginger juice, chicory root powder, and cane sugar. The team was ‘surprised’. According to ChatGPT, the drink is packed with antioxidants, strengthens the immune system, promotes a healthy gut and improves digestion.
The Vivi Cola team procured the ingredients, blended them and conducted initial taste tests. The first results were positive, he recalled.
To come up with a name for the new drink, the team once again turned to AI. The company wanted a four-letter word to align with another brand in the Vivi Cola portfolio. ChatGPT’s response? Vivi Nova.
Finally, for the label, Vivi Cola asked AI bot Midjourney and 3D creation tool Unreal Engine to look at the image. From what the team described as a ‘rather boring’ image of Huckabee Berry, AI tools produced a detailed, ‘futuristic’ illustration to be used for the Vivi Nova label.
Vivi Cola Managing Director Camilo Antezana commented that the team was ‘impressed’ by AI’s ability to identify current trends and generate creative content. Although artificial intelligence is an interesting help [the processed] He has proven that he cannot replace people at the moment.”.
Viv Nova is stocked by Swiss retailer Migros and Viv Cola hopes to stock the soda at sister company ViCAFE from this month.
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