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Aviel Cohen was sitting in his Tel Aviv apartment having a smoke when a thought suddenly occurred to him. In this case, the cliché also came true. “I looked at my grinder and then at the scale and I thought, wait a minute, I use the grinder a lot because it allows me to grind the flower so it’s easier. roll into a joint or pack it into a bowl. I also use the scale extensively to measure the amount I need. Why can’t they actually be together? Why not simplify the process? And this is the whole idea behind Grams. a much more advanced consumption experience. By combining hardware and software, we’re essentially bringing cannabis into the 21st century.”

The result is the GRAMSS Grinder&Scale, a new Israeli gadget that launched this week in the US and Canada and will soon be sold in Israel as well. The device essentially combines a grinder with an electronic scale and connects to a smartphone via Bluetooth so smokers can precisely control the amount of cannabis. The device learns your preferences to recommend the ideal amount. It is ideal for microdosing when precise amounts are needed, but also for individuals who want to use different amounts according to different strains of cannabis.

So basically, a device to monitor cannabis consumption
“Not only that. But overall, one of the biggest problems in the cannabis world is the lack of data. Because without quantity control solutions, it is impossible to provide an optimal user experience. The device allows the user to: have control and the software creates a tracking log that can also be shared with the doctor as needed by the user, when and how it affects them.”

“The goal is to transform the use of cannabis into a medicine-like approach, where the patient can use it in standardized doses, similar to antibiotics, and to provide the doctor with easy, convenient and accurate information. Just like the doctor prescribes for you today. antibiotics at a dose of 250 grams per week, from now on the same will be the case with cannabis. This is especially important for the elderly, as the dosage is much more important for them. It’s not like young people get a bad high the most. It may have health implications for some individuals, which is why the app’s controlled dosage allows for judicious consumption.

Cohen is not your typical cannabis entrepreneur. “I grew up in Ra’anana, in an observation house with a knitted kippah,” he says. “I was surprised to find that there is a very strong connection between cannabis and Judaism. Archeological findings have shown the use of hemp by Jews during religious ceremonies. It turns out that even in ancient times they highly valued the plant and learned to consume it in the best way. It is even mentioned in the Mishnah. I have always been a recreational cannabis user. I enjoy it and have fun, and at the same time, I really like to optimize things. Grams, I developed a kitchen accessory, and that experience taught me everything I needed to bring a product to the world: how to build operations, how to communicate with designers, how to make it happen.”

Cohen has registered a patent for the product and, according to him, there are currently no competitors on the market. “For $49, tax-free, it’s impossible to find a quality product like this. We’re deliberately targeting legal markets, it’s not ‘just bring me a joint and that’s it’, people are looking for another option. experience befitting their status.”

He says there is already strong industry interest in the product, and he has been approached by medical cannabis associations in Australia, Germany and Switzerland. In honor of the launch, Cohen traveled to New York with his wife, but he says: “We also operate in Israel. We love Israel very much and we are very Zionist, but the local market is not developed enough because it does not work.” We have the largest market segment, which is of course the leisure market. However, we already have distributors in Israel, and with God’s help we will soon be present in pharmacies and selected smoke shops.”

The company has four employees and is currently raising $1 million, thanks in part to support from IAC’s EDGE youth organization, which connects Israelis and American Jews. Maor Cohen, CEO of EDGE New York, said he chose Gramss because the product appealed to him, “bringing something unique, both medical and youth, to an accelerating market.” According to him, the essence of the organization’s goal is to “provide a platform and establish a connection between Israel and the United States.” An Israeli in New York and a Jewish person in New York are not one plus one, but five. And that’s important. so that we can emphasize it.’



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