By Stephen M. Lepore told Dailymail.Com
06:59 29 May 2023, Updated 08:49 29 May 2023
- The struggling retailer is selling ‘Pride’ food for babies under three months old in stores and online.
- Many are outraged and want a boycott of Coles, as they have been at Bud Light and Target
- Conservative influencer Benny Johnson asks, ‘Why is Kohl’s ‘Pride Merch’ selling to three-month-olds?’
After LGBTQ+ shoppers slammed their baby clothes, Kohl’s became the latest retailer to respond by catering to the ‘awakened crowd’.
Those with LGBTQ+ pride flags on them, especially those tailored to June, known internationally as Pride Month, have sparked calls for store boycotts.
One Twitter account summed it up: ‘Looks like another company needs Bud-lighting!’
The department store saw its shares lose nearly half their value by 2022 and could now follow the path of Bud Light and Target.
Popular Twitter account ‘End Wokeness’ led the charge against LGBTQ+ children, writing: ‘Kohl’s is pushing LGBTQ Pride for literal children’ and adding ‘Kohl’s Bud Lite and Target seem to have learned nothing.’
Kohl’s products have appeared online and in stores, according to multiple social media posts.
‘Celebrate the joy of living authentically and unapologetically during Pride Month and year-round with this Baby Sonoma Community® Pride Bodysuit Collection,’ the online statement reads.
YouTuber ‘Twisted Luck Truth’ has taken down the social media site after a video shared on TikTok criticized Kohl’s LGBTQ store items.
The label also unveiled a range of Pride merchandise at an undisclosed Kohl’s location, including a ‘BeLONG BELIEVE PROUD’ t-shirt with the Mickey Mouse logo in silhouette.
Conservative influencer Benny Johnson asks, ‘Why is Kohl’s ‘Pride Merch’ selling to three-month-olds?’
“Wouldn’t it be great if Target and Kohl’s offered baby clothes with pictures of the American flag on them?” Patriots? Eagles?’ He asked for another account.
One more liberal content creator defended Kohl’s by boycotting other companies, saying the company should stand its ground.
‘Kohl’s please stand up and keep your pride collection. When we all know what happens every day in this country, gun-hungry thugs are stupid and straight up killing children.
Kohl’s move comes as many are trying to block a number of big-name brands to show their solidarity with the LGBTQ+ community, which many see as an advancement of ‘activist’ ideology.
Dylan Mulvaney’s reaction to parent company Anheuser-Busch’s nearly $16 billion cut in market value is that Bud Light is giving away its beer for free in new promotions.
Anheuser-Busch has seen its market value drop by $15.7 billion since its infamous campaign with transgender Mulvaney began on April 1.
Target has pulled the most controversial items from its Pride collection in the face of a ‘Bud Light’ style boycott, but is doubling down on its commitment to LGBTQ causes and blaming ‘transitional’ complaints for the decision.
Target said it pulled some items that were ‘of a very controversial nature’.
“Since introducing this year’s collection, we have faced concerns that affect the safety and well-being of our team members,” Target said in a statement.
“We are making adjustments to our plans to take these changes into account, including removing items that have been of a very significant conflict nature,” said Kayla Castaneda, Crisis Communications Manager.
The company did not say which items were taken off the shelves. Most of the sweatpants, shirts, and t-shirts that have sparked outrage are available online.
Target lost $10 billion in market value in 10 days and saw its stock price fall to its lowest level in years after Pride’s offerings.
Workers at Target headquarters reportedly held an ’emergency’ meeting last week to avert what a Target insider posted to Fox Brass as a ‘Bud Light situation’.
Insiders said the company made the last-minute emergency decision in direct response to threats employees have received over the new displays in recent weeks.
Kohl’s push to offer LGBTQ clothing comes after the struggling department store chain posted an unexpected profit earlier this week amid a sharp drop in the retail market.
Big-name stores like Walmart, Sears and Walgreens are closing across the country, while 50-year-old discount furniture chain Bed Bath & Beyond filed for bankruptcy in February.
Unlike other chains that have been hit by the nation’s so-called ‘retail apocalypse,’ Kohl’s says it has no immediate plans to scale back.
Instead, it is focusing on implementing new business strategies and attracting customers with improved stores and merchandise.
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