Country music star Brantley Gilbert was thrown a Bud Light during a concert and destroyed it.

• Gilbert was thrown a beer can at an Alabama concert and yelled ‘F***k that!’
• Then a different brand was dropped and he nodded his approval.
• Gilbert is a populist conservative and joins the Brethren in opposing Bud Light.

Country star Brantley Gilbert has become the latest artist to protest Bud Light’s partnership with transgender activist Dylan Mulvaney, showcasing the beer company’s product at a concert this weekend.

The multi-platinum singer had a beer can thrown on stage while performing at Indian Mountain ATV Park in Piedmont, Alabama.

Gilbert stopped drinking in recent years, but he looked at the beer and said ‘F**k that!’

He then smashed a can of Bud Light on the ground before throwing down a different brand of beer.

Gilbert continued not to partake but nodded his approval and tossed the drink to one of his comrades who then punched a hole in the can and shot him dead.

Gilbert said, ‘You ain’t got a hair on your ass if you don’t shoot that f***ing boy.’

Gilbert is a conservative, wearing Trump products on tour and even leading fans in a ‘F***k Joe Biden’ chant at a 2021 show, The Daily Wire reported.

In the music community, Bud joins the likes of John Rich, Travis Tritt, and Kid Rock, who seem to block the light.

On Sunday, in an apparent response to the uproar over the company’s partnership with Mulvaney, Budweiser — also owned by Anheuser-Busch — released a new All-American ad featuring its beloved Clydesdales.

The one-minute commercial features western settings and images of the animals from the past, including the Lincoln Memorial and the Brooklyn Bridge.

Advertising for the beer — which, like Bud Light, is owned by Anheuser-Busch — appears to be a return to the brand’s traditional values, which historically appealed to blue-collar American workers.

‘We never intended to be part of a divisive conversation,’ Anheuser-Busch CEO Brendan Whitworth said in a statement Friday on behalf of the company.

“We’re in the business of bringing people together,” Whitworth wrote in an open letter posted on the company’s Twitter account.

He referred to the company’s ‘history and heritage’ in ‘America’s heartland’, but did not specifically mention Mulvaney or the eclipse.

Bud Light is trying to move forward with its social media presence. On Friday, after nearly two weeks of silence, Bud Light’s Twitter account retweeted. The brand tweeted out a can of ice, ‘TGIF?’ He made a statement.

Although the post received countless negative comments regarding the brand’s controversial partnership with Mulvaney, it has so far garnered a whopping 11.1 million views and 25,000 comments.

That huge figure is even more eye-popping compared to the brand’s recent tweets, most of which are well shy of the 1 million mark.

Even the most recent popular tweet, released late last month to promote the brand’s March Madness win, received 1.2 million views.

Despite its focus, Bud Light’s partnership with Mulvaney appears to be paying dividends in terms of the high exposure it gives the brand.

Brand reach is a key tool used to measure the success of marketing campaigns. And by the numbers alone, Mulvaney’s partnership has defied all expectations.

Typically, however, that receipt is unlikely to come with a $6 billion market cap loss and hundreds of thousands, if not millions, of customers.

The devastating fallout from Mulvaney’s partnership prompted an impassioned apology from Anheuser-Busch’s CEO last week, but it’s unclear exactly what the next step will be for the struggling brand.

Online observers don’t seem to be buying the brand’s attempt to right the ship.

Many labeled the ad a pathetic attempt to make amends after Mulvaney’s partnership.

‘My favorite advert by a mile was Clydesdales after 9/11. It was absolute perfection. After embracing the trans agenda, praising the 15 minute celebrity for making fun of women. I will never buy, drink, or serve your beer again.’ One user wrote.

‘Is the horse in a trance now?’ writes radio host Dan O’Donnell.

‘No, you guys ruined your own base and market because you had to wake up. I will never drink any of your products again.’ Brandon Sario wrote.

‘Lol, hard pivot?’ Angela McArdle writes.Chairman of the Libertarian Party.

Commentator Philip Holloway wrote: ‘Don’t look at Anheuser Busch and Budweiser now, but Clydesdale has already left the barn. The train departed, the ship left the station.’

Bud Light and Budweiser are separate brands under the same parent company. With the new announcement, it looks like the latter – often referred to as the King of Beer – is stepping in to save Bud Light’s reputation.

In her controversial ad, Mulvaney posted a clip of herself sipping a shot of custom Bud Light to promote the March Madness campaign — and parent company Anheuser-Busch was seen losing $6 billion in market value over six periods. Days.

Mulvaney rose to fame with her ‘Girlhood Day’ videos, which showcased the 26-year-old’s first year as a woman.

But the Tik Tok star has found some feminists and conservatives ‘playable’ because she’s interesting in co-opting parts of ‘girl’ and feminism – not dealing with the negative stereotypes and prejudices many women face.