Netflix offers final disc-by-mail deal before axing service


Remember the red envelope?

Netflix is giving subscribers one final chance to rent discs by mail before shutting down the service for good.

Earlier this week, the last customers of — where Netflix has kept the rental business going, until now — received an email about the special and final offer.

Regardless of their subscription plans, die hards can opt to receive up to 10 extra rentals chosen from their queue, to be delivered in the classic red envelopes — for years a staple in millions of mailboxes across America.

“Let’s have some fun for our finale!” Netflix said in the marketing blast, according to Collider.

The company encouraged eligible customers to click on a link to activate the promotion, which has a “limited quantity” while supplies last.

The streamer got its start in 1998 as a virtual video store with just 925 titles. It would not begin creating original content until more than a decade later.

Netflix is offering customers of the rental business one last chance to have the iconic red envelopes mailed to their homes.

Customers participating in the promotion “won’t know if any extra envelopes are headed your way until they arrive in your mailbox!”

The final DVDs will be mailed out Sept. 29. Returns will be accepted until Oct. 27.

Netflix said in April it was closing the physical rental service after 25 years.

The company mailed out more than 5 billion DVD and Blu-ray rentals to subscribers since its start, long before the world could access vast libraries of streaming content on a wide range of devices.

“Our goal has always been to provide the best service for our members, but as the DVD business continues to shrink, that’s going to become increasingly difficult,” the Netflix website reads.

Last year, Netflix attained nearly 231 million worldwide subscribers to its video streaming service. Meanwhile, the DVD service generated $145.7 million in revenue last year from between 1.1 million and 1.3 million subscribers.

The rental service, which has been running for 25 years, will shut down this fall.
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Netflix sent out an email to customers letting them know they have a chance to receive up to 10 DVDs.
AFP via Getty Images

Revenue from the rental business declined as the company focused more on streaming and original content, the company said.

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