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It’s finally coming. After months and months of piling on, global market testing and a small amount of subscriber hand-wringing, Netflix is ​​finally about to crack down on the crime of hanging onto your ex-boyfriend’s, older brother’s, or parents’ account credentials for years. . The company has updated its support page with new details on how account verification works and for anyone who cracks passwords (or, as some of us do, multiple streaming accounts that share four to five accounts). Stream anarchists dear friends and family members) will not bring good results. Let’s break down the new rules:

1. Giving your login to people outside your home is official. No bueno. This big change is the seed from which other laws grow and multiply. The company tweeted “Love is sharing a password.” Five years ago this March, it now states that free downloaders outside of your household will have to pay for a new account if they want Netflix. For now, the company says it won’t “automatically charge you” if someone logs in from outside your home network, but I bet Netflix will use the opportunity to market the new Profile Transfer feature it rolled out last year as part of this strategy.

2. Wait for your device to be verified at a certain time. You do that by emailing the account owner a four-digit code with a 15-minute expiration window. You may also sometimes need to renew credentials. Every 31 days you have to renew those credentials (ie, log into your home network), maybe after Netflix cancels the next hit TV series. Keep in mind that Netflix pricing plans differ on how many devices you can use at once.

3. It will only be traveling with Netflix a few They suck, Netflix swears! Before, it was a breeze to grab a laptop or tablet or phone or Apple TV on the road and throw it in your bag on the way out. If you’re already logged in, you’re good. Set it and forget it. The new policy says, “If you’re the original account owner (or live with them), you don’t need to verify your device to watch Netflix while you’re on the go,” immediately following it with a clause saying you have to do it again. If you’ve been gone for more than seven days, check your equipment. Hmm.

4. Netflix is ​​watching you closely 😳. The company does Use data like IP addresses, device IDs, and account activity from devices logged into a Netflix account” promises to sniff out criminals. To be clear, he was carrying all this information from the jump, feeding it to the spiders so that they could sling algorithmically approved programming at you. With more scrutiny on IP addresses and how they connect to your account, you may run into problems if you often use, say, a VPN to stream content from different countries. We didn’t know anything about that though.

Netflix has had a stronger-than-expected showing in subscriber growth since announcing its password-shrinking strategy, adding 7.7 million new users in its latest quarterly report and boasting that it doubled its subscriber base in the latest announcement. Supported level in January. But in the future, love won’t mean “password sharing” as much as texting the account owner’s PIN to greenlight the device. We’ll know what viewers think next quarter.



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