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In 2022, healthcare startup Maven becomes the femtech sector’s first unicorn after raising more than $250 million from a star-studded list of investors including Oprah Winfrey, Natalie Portman, and Reese Witherspoon. The company provides virtual clinic services to women and families across a range of areas such as fertility, maternity care, newborn, paediatrics and menopause, and also provides financial assistance and mental health support. It has more than 15 million registered members in more than 175 countries.

Veteran is an end to end. “You can have that continuity of care, no matter what path you’re on,” says Kate Ryder, CEO of the company. “For example, we are currently supporting a woman in London who has joined our fertility pathway. She suffered a pregnancy loss around eight weeks into her pregnancy and is now back on our fertility pathway and we are helping her with egg donation across the border between Spain and the UK.”

The startup was founded in 2014 by Ryder, then a partner at venture capital firm Index Ventures in London. “I was running around digital health at the time and the one thing everyone was trying to break was patient engagement,” she recalls. “But a lot of these companies’ consumers at the time were female, and no one really focused on their health.”

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Unfortunately, even today, the data shows evidence that women’s healthcare needs are still largely neglected. Just keep in mind that one in five women suffer from postpartum depression but are not getting the necessary psychological support, or that four in five women who go to the doctor to talk about menopause are not getting the care they need, according to the Department of Health and Welfare. UK Social.

This is the healthy gender gap that Ryder wants to fix. According to her, Maven provides more than 6,000 appointments each week, and members usually get appointments in less than an hour and have the option to pair up with their favorite experts. Last year, MAVEN published peer-reviewed studies in the medical journal scalpel Proving the effectiveness of their model: For example, patients who met with a virtual obstetrician saw a 4.2-fold decrease in visits to the emergency room, while first-time moms who went through Maven’s maternity care programs saw a 27 percent decrease in C-section rates. “We went through objective analyzes of the claims to really see if the default model affected the results,” says Ryder. “What we’re seeing is that the magic comes when we put all the pieces together.”

This article was published in the July/August 2023 issue of WIRED UK.

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