Lee eventually dropped out of high school and was homeschooled.

The video opened doors for Lee, leading to television and radio appearances.

YouTube/Nicki Swift/@alexleeworld


Marketing firm Breakr said it was responsible for engineering Lee’s viral moment, but everyone involved denied knowing the company (which had about 1,200 Twitter followers at the time) existed, and BuzzFeed reported an apparent lack of evidence.

Two weeks after the tweet went viral, Lee told USA Today that “the whole #AlexFromTarget thing is kind of old.” She was reportedly trying to use her platform to direct donations to JustLove International, a children’s nonprofit that her mother and psychologist Marcy Fuchs helped found. The organization is no longer in business.

“I’ve been at home the whole time,” Lee told the NYT after her “Ellen” appearance. “I’m kind of scared of going out in public.”

The opportunities presented to Lee eventually forced him to drop out of school. “I had to drop out of high school after going on The Ellen Show,” she told J-14, according to a 2021 Medium post by writer Will Leitch. “In Texas, you can only miss ten days of school unless you’re in school and you have to go to court. So I had to go to court because I missed a lot of school from flying to LA and all that. “.

“Once I started homeschooling, then I actually got the freedom to kind of go wherever, so after that, things just started going crazy.”

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