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NEW YORK, May 29, 2023 /PRNewswire/ — The internet protocol television market size is estimated to grow by USD 74,860.43 million from 2022 to 2027. Also, the growth momentum will progress at a CAGR of 17.77% during the forecast period. The market is segmented by Component (Hardware, Software, and Services), Type (Wired and Wireless), and Geography (North America, Europe, APAC, Middle East and Africa, and South America). The market share growth by the hardware segment will be significant during the forecast period. The segment contains the physical components required to provide IPTV services, which include set-top boxes, routers, switches, and other network devices such as Set-top boxes (STBs), Routers and switches, and other networking equipment. Also, the rise in mobile and smart device adoption notably drives the internet protocol television (IPTV) market growth. The proliferation of mobile and smart devices enables Internet protocol television(IPTV) service providers to offer new services and features that were not previously available. For instance, Sling TV offers apps for smart TVs, game consoles, and mobile devices, giving users easy access to their favorite shows and movies on their preferred devices. Download a Sample Report Now!

Information Services Market Insights –

  • Vendors: 15+, Including Aferian plc, Akamai Technologies Inc., AT and T Inc., Broadcom Inc., Chunghwa Telecom Co. Ltd., Cisco Systems Inc., Huawei Technologies Co. Ltd., Lex IPTV, Moftak Solutions, Necro IPTV, Orange SA, PJSC Rostelecom, SK Telecom Co. Ltd., Sterlite Technologies Ltd., Telefonica SA, Tellabs Access LLC, Telstra Ltd., Tripleplay Interactive Network Pvt. Ltd., VITEC, and ZTE Corp., among others
  • Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
  • Segments: Component (Hardware, Software, and Services), Type (Wired and Wireless), and Geography (North America, Europe, APAC, Middle East and Africa, and South America)

To understand more about the information services market, request a sample report

Internet protocol television market – Vendor Insights

The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their services. Technavio report analyzes the market’s competitive landscape and offers information on several market vendors including Aferian plc, Akamai Technologies Inc., AT and T Inc., Broadcom Inc., Chunghwa Telecom Co. Ltd., Cisco Systems Inc., Huawei Technologies Co. Ltd., Lex IPTV, Moftak Solutions, Necro IPTV, Orange SA, PJSC Rostelecom, SK Telecom Co. Ltd., Sterlite Technologies Ltd., Telefonica SA, Tellabs Access LLC, Telstra Ltd., Tripleplay Interactive Network Pvt. Ltd., VITEC, and ZTE Corp.

Internet Protocol Television Market – Market Dynamics

Major Trends –

  • Growth in demand for video-on-demand (VOD) is a major trend influencing the internet protocol television market growth.
  • With this technology, viewers will be able to watch movies, TV shows, and other content on demand without being tied to a broadcast schedule.
  • For consumers who want the flexibility to watch content on their own schedule, this is an apt feature.
  • And resultantly, many Internet protocol television(IPTV) service providers offer VOD services to attract new customers and retain existing customers.
  • Thus, rising demand for VOD services will boost the growth of the market during the forecast period. 

Key challenges – 

  • Piracy and illegal streaming are challenges impeding the IPTV market growth. 
  • People who engage in piracy and illegal streaming do so to access content without paying.
  • As a result, legitimate IPTV service providers are missing out on potential revenue, which can affect their investment in new content and service improvements.
  • It can ultimately lead to poor service quality and negatively impact customer satisfaction and retention.
  • Hence, such challenges impede market growth during the forecast period.

Drivers, & Challenges have an impact on market dynamics and can impact businesses. Find some insights from a sample report!

The internet protocol television market report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as future prospects.

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What are the key data covered in this Internet Protocol Television Market report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the Internet Protocol Television Market between 2023 and 2027
  • Precise estimation of the size of the Internet Protocol Television Market and its contribution to the market with a focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the Internet Protocol Television Market across North America, Europe, APAC, Middle East and Africa, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of Internet Protocol Television Market vendors

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Internet Protocol Television Market Scope

Report Coverage

Details

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 17.77%

Market growth 2023-2027

USD 74,860.43 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

17.29

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 32%

Key countries

US, China, Japan, South Korea, and UK

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Aferian plc, Akamai Technologies Inc., AT and T Inc., Broadcom Inc., Chunghwa Telecom Co. Ltd., Cisco Systems Inc., Huawei Technologies Co. Ltd., Lex IPTV, Moftak Solutions, Necro IPTV, Orange SA, PJSC Rostelecom, SK Telecom Co. Ltd., Sterlite Technologies Ltd., Telefonica SA, Tellabs Access LLC, Telstra Ltd., Tripleplay Interactive Network Pvt. Ltd., VITEC, and ZTE Corp.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Table of Contents

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Component
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis 
    • Exhibit 13: Market segments
  • 3.4 Market outlook: Forecast for 2022-2027 
    • Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ million)
    • Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ million)
    • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
    • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

  • 4.1 Global internet protocol television market 2017 – 2021 
    • Exhibit 18: Historic Market Size – Data Table on global internet protocol television market 2017 – 2021 ($ million)
  • 4.2 Component Segment Analysis 2017 – 2021 
    • Exhibit 19: Historic Market Size – Component Segment 2017 – 2021 ($ million)
  • 4.3 Type Segment Analysis 2017 – 2021 
    • Exhibit 20: Historic Market Size – Type Segment 2017 – 2021 ($ million)
  • 4.4 Geography Segment Analysis 2017 – 2021 
    • Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ million)
  • 4.5 Country Segment Analysis 2017 – 2021 
    • Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ million)

5 Five Forces Analysis

  • 5.1 Five forces summary
    • Exhibit 23: Five forces analysis – Comparison between 2022 and 2027
  • 5.2 Bargaining power of buyers 
    • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
  • 5.3 Bargaining power of suppliers 
    • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
  • 5.4 Threat of new entrants 
    • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
  • 5.5 Threat of substitutes 
    • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
  • 5.6 Threat of rivalry
    • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
  • 5.7 Market condition
    • Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Component

  • 6.1 Market segments
    • Exhibit 30: Chart on Component – Market share 2022-2027 (%)
    • Exhibit 31: Data Table on Component – Market share 2022-2027 (%)
  • 6.2 Comparison by Component 
    • Exhibit 32: Chart on Comparison by Component
    • Exhibit 33: Data Table on Comparison by Component
  • 6.3 Hardware – Market size and forecast 2022-2027 
    • Exhibit 34: Chart on Hardware – Market size and forecast 2022-2027 ($ million)
    • Exhibit 35: Data Table on Hardware – Market size and forecast 2022-2027 ($ million)
    • Exhibit 36: Chart on Hardware – Year-over-year growth 2022-2027 (%)
    • Exhibit 37: Data Table on Hardware – Year-over-year growth 2022-2027 (%)
  • 6.4 Software – Market size and forecast 2022-2027 
    • Exhibit 38: Chart on Software – Market size and forecast 2022-2027 ($ million)
    • Exhibit 39: Data Table on Software – Market size and forecast 2022-2027 ($ million)
    • Exhibit 40: Chart on Software – Year-over-year growth 2022-2027 (%)
    • Exhibit 41: Data Table on Software – Year-over-year growth 2022-2027 (%)
  • 6.5 Services – Market size and forecast 2022-2027 
    • Exhibit 42: Chart on Services – Market size and forecast 2022-2027 ($ million)
    • Exhibit 43: Data Table on Services – Market size and forecast 2022-2027 ($ million)
    • Exhibit 44: Chart on Services – Year-over-year growth 2022-2027 (%)
    • Exhibit 45: Data Table on Services – Year-over-year growth 2022-2027 (%)
  • 6.6 Market opportunity by Component 
    • Exhibit 46: Market opportunity by Component ($ million)
    • Exhibit 47: Data Table on Market opportunity by Component ($ million)

7 Market Segmentation by Type

  • 7.1 Market segments
    • Exhibit 48: Chart on Type – Market share 2022-2027 (%)
    • Exhibit 49: Data Table on Type – Market share 2022-2027 (%)
  • 7.2 Comparison by Type
    • Exhibit 50: Chart on Comparison by Type
    • Exhibit 51: Data Table on Comparison by Type
  • 7.3 Wired – Market size and forecast 2022-2027 
    • Exhibit 52: Chart on Wired – Market size and forecast 2022-2027 ($ million)
    • Exhibit 53: Data Table on Wired – Market size and forecast 2022-2027 ($ million)
    • Exhibit 54: Chart on Wired – Year-over-year growth 2022-2027 (%)
    • Exhibit 55: Data Table on Wired – Year-over-year growth 2022-2027 (%)
  • 7.4 Wireless – Market size and forecast 2022-2027 
    • Exhibit 56: Chart on Wireless – Market size and forecast 2022-2027 ($ million)
    • Exhibit 57: Data Table on Wireless – Market size and forecast 2022-2027 ($ million)
    • Exhibit 58: Chart on Wireless – Year-over-year growth 2022-2027 (%)
    • Exhibit 59: Data Table on Wireless – Year-over-year growth 2022-2027 (%)
  • 7.5 Market opportunity by Type 
    • Exhibit 60: Market opportunity by Type ($ million)
    • Exhibit 61: Data Table on Market opportunity by Type ($ million)

8 Customer Landscape

  • 8.1 Customer landscape overview 
    • Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

  • 9.1 Geographic segmentation 
    • Exhibit 63: Chart on Market share by geography 2022-2027 (%)
    • Exhibit 64: Data Table on Market share by geography 2022-2027 (%)
  • 9.2 Geographic comparison 
    • Exhibit 65: Chart on Geographic comparison
    • Exhibit 66: Data Table on Geographic comparison
  • 9.3 North America – Market size and forecast 2022-2027 
    • Exhibit 67: Chart on North America – Market size and forecast 2022-2027 ($ million)
    • Exhibit 68: Data Table on North America – Market size and forecast 2022-2027 ($ million)
    • Exhibit 69: Chart on North America – Year-over-year growth 2022-2027 (%)
    • Exhibit 70: Data Table on North America – Year-over-year growth 2022-2027 (%)
  • 9.4 Europe – Market size and forecast 2022-2027 
    • Exhibit 71: Chart on Europe – Market size and forecast 2022-2027 ($ million)
    • Exhibit 72: Data Table on Europe – Market size and forecast 2022-2027 ($ million)
    • Exhibit 73: Chart on Europe – Year-over-year growth 2022-2027 (%)
    • Exhibit 74: Data Table on Europe – Year-over-year growth 2022-2027 (%)
  • 9.5 APAC – Market size and forecast 2022-2027 
    • Exhibit 75: Chart on APAC – Market size and forecast 2022-2027 ($ million)
    • Exhibit 76: Data Table on APAC – Market size and forecast 2022-2027 ($ million)
    • Exhibit 77: Chart on APAC – Year-over-year growth 2022-2027 (%)
    • Exhibit 78: Data Table on APAC – Year-over-year growth 2022-2027 (%)
  • 9.6 Middle East and Africa – Market size and forecast 2022-2027 
    • Exhibit 79: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
    • Exhibit 80: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ million)
    • Exhibit 81: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
    • Exhibit 82: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)
  • 9.7 South America – Market size and forecast 2022-2027 
    • Exhibit 83: Chart on South America – Market size and forecast 2022-2027 ($ million)
    • Exhibit 84: Data Table on South America – Market size and forecast 2022-2027 ($ million)
    • Exhibit 85: Chart on South America – Year-over-year growth 2022-2027 (%)
    • Exhibit 86: Data Table on South America – Year-over-year growth 2022-2027 (%)
  • 9.8 US – Market size and forecast 2022-2027 
    • Exhibit 87: Chart on US – Market size and forecast 2022-2027 ($ million)
    • Exhibit 88: Data Table on US – Market size and forecast 2022-2027 ($ million)
    • Exhibit 89: Chart on US – Year-over-year growth 2022-2027 (%)
    • Exhibit 90: Data Table on US – Year-over-year growth 2022-2027 (%)
  • 9.9 China – Market size and forecast 2022-2027 
    • Exhibit 91: Chart on China – Market size and forecast 2022-2027 ($ million)
    • Exhibit 92: Data Table on China – Market size and forecast 2022-2027 ($ million)
    • Exhibit 93: Chart on China – Year-over-year growth 2022-2027 (%)
    • Exhibit 94: Data Table on China – Year-over-year growth 2022-2027 (%)
  • 9.10 UK – Market size and forecast 2022-2027 
    • Exhibit 95: Chart on UK – Market size and forecast 2022-2027 ($ million)
    • Exhibit 96: Data Table on UK – Market size and forecast 2022-2027 ($ million)
    • Exhibit 97: Chart on UK – Year-over-year growth 2022-2027 (%)
    • Exhibit 98: Data Table on UK – Year-over-year growth 2022-2027 (%)
  • 9.11 Japan – Market size and forecast 2022-2027 
    • Exhibit 99: Chart on Japan – Market size and forecast 2022-2027 ($ million)
    • Exhibit 100: Data Table on Japan – Market size and forecast 2022-2027 ($ million)
    • Exhibit 101: Chart on Japan – Year-over-year growth 2022-2027 (%)
    • Exhibit 102: Data Table on Japan – Year-over-year growth 2022-2027 (%)
  • 9.12 South Korea – Market size and forecast 2022-2027 
    • Exhibit 103: Chart on South Korea – Market size and forecast 2022-2027 ($ million)
    • Exhibit 104: Data Table on South Korea – Market size and forecast 2022-2027 ($ million)
    • Exhibit 105: Chart on South Korea – Year-over-year growth 2022-2027 (%)
    • Exhibit 106: Data Table on South Korea – Year-over-year growth 2022-2027 (%)
  • 9.13 Market opportunity by geography 
    • Exhibit 107: Market opportunity by geography ($ million)
    • Exhibit 108: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

  • 10.3 Impact of drivers and challenges 
    • Exhibit 109: Impact of drivers and challenges in 2022 and 2027

11 Vendor Landscape

  • 11.2 Vendor landscape
    • Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
  • 11.3 Landscape disruption
    • Exhibit 111: Overview on factors of disruption
  • 11.4 Industry risks
    • Exhibit 112: Impact of key risks on business

12 Vendor Analysis

  • 12.1 Vendors covered
    • Exhibit 113: Vendors covered
  • 12.2 Market positioning of vendors 
    • Exhibit 114: Matrix on vendor position and classification
  • 12.3 Aferian plc
    • Exhibit 115: Aferian plc – Overview
    • Exhibit 116: Aferian plc – Product / Service
    • Exhibit 117: Aferian plc – Key offerings
  • 12.4 Akamai Technologies Inc. 
    • Exhibit 118: Akamai Technologies Inc. – Overview
    • Exhibit 119: Akamai Technologies Inc. – Business segments
    • Exhibit 120: Akamai Technologies Inc. – Key offerings
    • Exhibit 121: Akamai Technologies Inc. – Segment focus
  • 12.5 AT and T Inc.
    • Exhibit 122: AT and T Inc. – Overview
    • Exhibit 123: AT and T Inc. – Business segments
    • Exhibit 124: AT and T Inc. – Key news
    • Exhibit 125: AT and T Inc. – Key offerings
    • Exhibit 126: AT and T Inc. – Segment focus
  • 12.6 Broadcom Inc.
    • Exhibit 127: Broadcom Inc. – Overview
    • Exhibit 128: Broadcom Inc. – Business segments
    • Exhibit 129: Broadcom Inc. – Key news
    • Exhibit 130: Broadcom Inc. – Key offerings
    • Exhibit 131: Broadcom Inc. – Segment focus
  • 12.7 Chunghwa Telecom Co. Ltd. 
    • Exhibit 132: Chunghwa Telecom Co. Ltd. – Overview
    • Exhibit 133: Chunghwa Telecom Co. Ltd. – Business segments
    • Exhibit 134: Chunghwa Telecom Co. Ltd. – Key offerings
    • Exhibit 135: Chunghwa Telecom Co. Ltd. – Segment focus
  • 12.8 Cisco Systems Inc.
    • Exhibit 136: Cisco Systems Inc. – Overview
    • Exhibit 137: Cisco Systems Inc. – Business segments
    • Exhibit 138: Cisco Systems Inc. – Key news
    • Exhibit 139: Cisco Systems Inc. – Key offerings
    • Exhibit 140: Cisco Systems Inc. – Segment focus
  • 12.9 Huawei Technologies Co. Ltd. 
    • Exhibit 141: Huawei Technologies Co. Ltd. – Overview
    • Exhibit 142: Huawei Technologies Co. Ltd. – Business segments
    • Exhibit 143: Huawei Technologies Co. Ltd. – Key news
    • Exhibit 144: Huawei Technologies Co. Ltd. – Key offerings
    • Exhibit 145: Huawei Technologies Co. Ltd. – Segment focus
  • 12.10 Moftak Solutions
    • Exhibit 146: Moftak Solutions – Overview
    • Exhibit 147: Moftak Solutions – Product / Service
    • Exhibit 148: Moftak Solutions – Key offerings
  • 12.11 Orange SA
    • Exhibit 149: Orange SA – Overview
    • Exhibit 150: Orange SA – Product / Service
    • Exhibit 151: Orange SA – Key offerings
  • 12.12 PJSC Rostelecom
    • Exhibit 152: PJSC Rostelecom – Overview
    • Exhibit 153: PJSC Rostelecom – Product / Service
    • Exhibit 154: PJSC Rostelecom – Key offerings
  • 12.13 SK Telecom Co. Ltd.
    • Exhibit 155: SK Telecom Co. Ltd. – Overview
    • Exhibit 156: SK Telecom Co. Ltd. – Business segments
    • Exhibit 157: SK Telecom Co. Ltd. – Key offerings
    • Exhibit 158: SK Telecom Co. Ltd. – Segment focus
  • 12.14 Telefonica SA
    • Exhibit 159: Telefonica SA – Overview
    • Exhibit 160: Telefonica SA – Business segments
    • Exhibit 161: Telefonica SA – Key offerings
    • Exhibit 162: Telefonica SA – Segment focus
  • 12.15 Tellabs Access LLC
    • Exhibit 163: Tellabs Access LLC – Overview
    • Exhibit 164: Tellabs Access LLC – Product / Service
    • Exhibit 165: Tellabs Access LLC – Key offerings
  • 12.16 Tripleplay Interactive Network Pvt. Ltd. 
    • Exhibit 166: Tripleplay Interactive Network Pvt. Ltd. – Overview
    • Exhibit 167: Tripleplay Interactive Network Pvt. Ltd. – Product / Service
    • Exhibit 168: Tripleplay Interactive Network Pvt. Ltd. – Key offerings
  • 12.17 ZTE Corp.
    • Exhibit 169: ZTE Corp. – Overview
    • Exhibit 170: ZTE Corp. – Business segments
    • Exhibit 171: ZTE Corp. – Key news
    • Exhibit 172: ZTE Corp. – Key offerings
    • Exhibit 173: ZTE Corp. – Segment focus

13 Appendix

  • 13.2 Inclusions and exclusions checklist 
    • Exhibit 174: Inclusions checklist
    • Exhibit 175: Exclusions checklist
  • 13.3 Currency conversion rates for US$ 
    • Exhibit 176: Currency conversion rates for US$
  • 13.4 Research methodology
    • Exhibit 177: Research methodology
    • Exhibit 178: Validation techniques employed for market sizing
    • Exhibit 179: Information sources
  • 13.5 List of abbreviations 
    • Exhibit 180: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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