Spotify Tests Free Internet Playlists With ‘Your Offline Mix’

Spotify is now testing “Your Offline Mix,” a playlist that’s automatically available when devices don’t have an Internet connection. Photo: Ivan Akimenko

Spotify is officially testing “Your Offline Mix,” a playlist that, as its name suggests, is available when devices aren’t connected to the Internet.

Daniel Ek, CEO of the streaming giant, confirmed the offline playlist in a short tweet. “We’ve been testing a new feature called Your Offline Mix, a playlist designed for when you might not be online.” wrote The 40-year-old man, including an airplane emoji and screenshot with his message.

But the Stockholm native chose not to reveal a possible release date for Your Offline Mix, which TechCrunch says has been in the works for “several years.” Either way, said screenshot shows over 210 minutes of runtime for the offline playlist, which is described in the text as “a mix of the songs you’ve played recently when your vibe is high but your connection is low.”

Fan reactions to the post from Ek, who seems to have become more active on Twitter this year, seem generally positive, with some asking for information on a possible launch date and wondering if podcasts will eventually be included.

However, others still noted that they had already downloaded their favorite songs on Spotify; paid users have long been able to listen offline, and have taken the opportunity to call for a variety of features.

“Nonsense,” opined one critical observer. “How about so that the record label is recognized and you can click to explore the label’s entire catalog? That’s what real music fans want.”

“Cool idea, but I’d still like a lossless ETA,” commented another Twitter user. “After using something like Apple Music, the drop in quality is very noticeable with a decent pair of headphones. Now there’s a solid Windows app for AM, I have almost no incentive to listen to Spotify because it sounds worse.”

Ek’s announcement of Your Offline Mix comes as Spotify revamps its team and its podcasting strategy amid a push for profitability.

On Monday, Bumble’s partner platform announced nearly 200 podcasting layoffs (affecting a number of positions at Parcast and Gimlet, for example) before reportedly accepting syndication of some of its exclusive programming. When the market closed today, shares of Spotify (NYSE: SPOT ) were trading at $150.48 per share, up about one percent on the day.



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