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LONDON, Dec. 15, 2022 (GLOBE NEWSWIRE) — According to The Business Research Company’s Internet Advertising Market Survey, increasing internet penetration is expected to drive the growth of the internet advertising market. The internet has essentially made life more convenient and affordable. It has brought the whole world to its fingertips. The Internet makes it possible to search almost any information using a computer, mobile phone and other personal digital assistant. The Internet has changed marketing, creating modern technology ecosystems, personalization, and immersive campaigns for consumers. For example, according to data published in June 2021 by the International Telecommunication Union (ITU), the United Nations agency for information and telecommunications technology, the number of Internet users grew by 10.2% in 2020. Moreover, in 2019-2021 Internet usage in Africa and Asia-Pacific grew by 23% and 24%, respectively. In the same period, Internet users in Least Developed Countries (LDCs) increased by 20% to 27% of the total population. Therefore, increasing internet penetration is driving the growth of the internet advertising market.

Global sample survey Internet advertising market report

The size of the global Internet advertising market is expected to grow $368.08 billion in 2021 to $448.03 billion in 2022 with compound annual growth rates (CAGR) 21.7%. The Russian-Ukrainian war has undermined the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on many countries, increased commodity prices and supply chain disruptions, affecting many markets around the world. Internet advertising market share is expected to reach $915.15 billion in 2026 at CAGR of 19.5%.

Technological advancement has emerged as the main trend gaining popularity in the internet advertising market. Major Internet advertising companies are focused on implementing new technologies to maximize productivity and maintain their market positions. For example, in February 2022, Google Ads, the online advertising platform developed by Google, introduced the new Search Ads 360. With this newly developed platform, more data will be managed and processed than ever before. This will create new enterprise innovations that will focus and enhance user performance. Second, it will provide immediate management support for most of the new Google Ads features, such as peak performance and discovery campaigns.

Major players in the Internet advertising market are: Alibaba Group Holdings Ltd, Google LLC, Baidu Inc., Microsoft Corporation, Amazon Web Services Inc, Facebook Inc, Twitter Inc, Verizon Communication Inc, Hulu LLC, International Business Machines Corporation (IBM), Linkedin. , eBay Inc., Yahoo Inc., InMobi, Smaato Inc, Epom Ltd., Mobvista Co. Ltd. and Mintegral.

Global internet advertising market analysis by advertising format is segmented into search engine advertising or search engine marketing, display advertising, mobile advertising, social media advertising, video advertising, online advertising advertising, other advertising formats; by platform type: mobile, desktop and laptop, other platforms; by pricing model type per thousand (CPT), performance-based advertising, hybrid, other pricing models; according to the size of the enterprise: large enterprises, small and medium enterprises; by Industry: Automotive, Healthcare, Media & Entertainment, BFSI, Education, Retail & Consumer Goods, Transport & Tourism, IT & Telecom, Others.

North America was the largest region in the Internet advertising market in 2021. Asia-Pacific it is expected that the fastest growing region in the forecast period. The regions covered in the Internet Advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Global Internet Advertising Market Report 2022 – Market Size, Trends and Global Forecast 2022-2026 is one of the new reports from The Business Research Company that provides internet advertising market forecast size and growth, internet advertising market segments, internet advertising market trends. , drivers and restraints, leading competitors’ revenues, profiles and market shares in its competitive landscape section for over 3,000 industry reports covering over 2,500 market segments and 60 geographies.

The report also provides an in-depth analysis of the impact of COVID-19 on the market. The reports are based on 1,500,000 data sets, extensive secondary research and exclusive insights from interviews with industry leaders.

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