‘Beyond Expectations’: Freedom Mobile Unveils $50 Nationwide Plan After Rogers-Shaw Deal

Freedom Mobile will offer a $50-a-month plan that includes unlimited calls and texts, as well as 40 gigabytes of data usable across Canada and the U.S. following its acquisition by Quebecor Inc.’s Videotron.

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The $2.85 billion acquisition was prompted by the acquisition of Shaw Communications Inc. from Rogers Communications Inc., which agreed last year to sell Freedom Mobile in an effort to ease competition concerns as a requirement of the merger.

As part of the conditions set by Industry Minister Francois-Philippe Champagne in March, Videotron must offer plans that are at least 20 percent lower than those of its competitors and spend $150 million over the next two years to improve Freedom Mobile’s network.

The company said work is ongoing, with teams dedicated to improving the wireless network to support the future implementation of 5G technology and seamless roaming.

But the newly announced plan, which marks Freedom’s first offering with national coverage, “goes far beyond any expectations set by Ottawa,” said telecommunications consultant Mark Goldberg.

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This is a statement from Freedom that they will be placing on the market

Mark Goldberg, telecommunications consultant

“This is not just 20 percent. It is a unique package,” he said.

“This is a statement from Freedom that they will be placed on the market.”

While he said it’s not the first time a Canadian carrier has offered cross-border roaming, “it’s certainly the lowest price I’ve seen for it and it shows aggressive price competition.”

Earlier this year, Champagne said his approval of the Rogers-Shaw merger would establish Freedom Mobile as a strong fourth national carrier, which would also encourage competition and lower prices in the market.

Goldberg expects Freedom, along with Rogers, Bell Canada and Telus Corp. meet this expectation by offering further incentives to customers.

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Freedom said it has also introduced improvements to its services that go beyond Quebecor’s commitments at the time of the transaction, such as a price freeze guarantee that applies to all current and future customers as long as they keep the plans. Theirs.

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Earlier this month, Rogers cut the price per gigabyte of data by 50 percent on its most popular plan, allowing customers to access 50 gigabytes of data for $85 a month. It also announced new bundled options for Rogers and Shaw customers in BC, Alberta and other provinces.


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