For the holidays, McDonald’s is giving away free meals for life. Well, sort of. (Justin Sullivan, Getty Images)
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ATLANTA – For the holidays, McDonald’s is giving away free meals for life. Well, sort of.
Starting December 5th, customers with every order completed in the McDonald’s app for at least $1 will be entered into a contest to win a McGold Card. Three winners will receive a special card that offers free McDonald’s for life. Additionally, each winner gets three extra cards for a total of 12 cards.
The McGold card has been around for years, with some heavy hitters reportedly holding it, including Warren Buffett, Bill Gates and actor Rob Lowe. In the year In 2018, McDonald’s issued a handful of gold cards during a contest, but the winner was “only” eligible for two free meals a week for 50 years. That rule also applies to this year’s promotion, which ends on December 25.
“Our fans are amazed by the legend of the McGold Card, and if it really exists. And now, we’re making this McDonald’s legend a reality by giving our fans the ultimate holiday gift – win a card and then share it with family or friends,” said Tariq Hasan, Chief Marketing Officer, McDonald’s USA. They let him go.
McDonald’s is tricking people into entering three weeks of food discounts and merchandise, including Chicken McNuggets stockings and the AM Wrapper Hoodie in Egg McMuffin or cheeseburger prints.
Deals that vary by day include a get-one-get-one free Big Mac sandwich, a free six-piece nugget with a $1 purchase and a 50-cent double cheeseburger. This is the third year that McDonald’s has launched the December promotion, which was promoted by Mariah Carey last year.
The annual promotion takes advantage of existing ingredients or menu items – creating buzz without adding a lot of extra work to staff. It also motivates people to come in and spend more than the $1 required to get the free meal.
McDonald’s has recently reported strong earnings, fueled in part by these deals. In the third quarter, sales at McDonald’s US stores open in at least 13 months rose 6.1 percent.
The chain is “positioned as a leading brand for value and affordability,” CFO Ian Borden said on an analyst call last month. He pointed out that some cash-strapped customers are shifting from buying food to shopping for value.
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